Alistair Clay Author Alistair Clay


Alistair is a founding Director of Sweet Pea Care and the Managing Director of social care communications agency Arc Seven where he advises some of the UK’s biggest care providers.

Over the last 15 years Alistair has worked alongside the likes of Greensleeves Care, Elysium Healthcare, Hamberley Care Homes, Swanton Care and Advinia Health Care, to name just a few.

As a former national news journalist (Daily Mirror Group) his insight into the workings of the media has allowed him to offer the very best support and advice to Arc Seven’s roster of health and social care providers.

During this time he has repeatedly seen the struggles that families face to access high quality information regarding the elderly care sector and to connect with the best care providers – often at a time of intense emotional pressure. This was the inspiration for Sweet Pea Care.

As a three-time Finalist in the UK’s prestigious HealthInvestor Awards Alistair brings his industry experience to Sweet Pea, and creates strategies to help reach families and share our mission to revolutionise elderly care.

And having grown up on his Grandad’s wartime memories he’s passionate about what we can learn from taking time to listen to older people, especially if it can make their lives better.