Editorial Policy

1. Earning and maintaining trust

At Sweet Pea we are committed to providing the highest quality advice regarding a wide range of issues relating to the care of your elderly loved one. 

We know that when you embark on the journey to find care support services for your Mum or Dad it can be hard to know what information you need and crucially what information you can trust. 

You need to know you are making decisions and acting on the best and most relevant information in an ever changing social care landscape.

Our editorial process ensures that you can trust the information and advice provided by the Sweet Pea team. 

Our founding team has worked in the UK elderly care space for more than 15 years and our editorial review panel includes working care experts, clinicians and experts by experience – those who have already travelled the care journey with their own families. 

But what is our process and how do we meet these standards?

2. Keeping the highest journalistic standards – accuracy and credibility


Our content creation team is led by experienced journalists who have worked in the UK’s national media for more than three decades. We have built a process to ensure the articles we share with you are accurate and accessible.

Relevant topics

We carefully select the topics we cover to ensure they cover some theme or issue which is relevant to people searching for care support services. These choices are based on partnering with some of the UK’s biggest care providers who tell us what challenges their customers face. 

Editorial review panel

Our information is created by one of our experienced editorial team and then reviewed by the most relevant member of our editorial review panel. Our panel includes experts in dementia care, complex care, social care funding, care services at home and later life healthcare issues. Every Sweet Pea article undergoes this rigorous editorial review process and you will find the name of the person who has reviewed the content at the top of each article with a link through to their full bio and their Linkedin pages.

Constant review process

The UK’s social care sector is a constantly evolving sector with new rules, regulations, funding options, products and services entering the market. To ensure our information remains relevant for our readers all articles are reviewed on a regular basis to ensure they are accurate and up to date.

Fact checking

Our in-house editorial team triple checks all articles before anything goes live on the Sweet Pea website, following the expert editorial review process. This ensures our content is fully accurate and trustworthy. We are passionate about good quality care and we want to be part of the movement helping families get the help they need – it is at the heart of our mission. 

3. Empathy, sensitivity and inclusivity

We always approach all of the topics we cover at Sweet Pea with compassion and sensitivity towards the emotional challenges families may face when looking for care services for elderly loved ones. 

We know that this can be a very hard time for families and our content seeks to serve people. We also use inclusive language and avoid stigmatising terms related to ageing or care services. For instance we will always say ‘living with dementia’ rather than ‘suffering with dementia’.

Our content represents a diverse range of experiences, backgrounds, and perspectives related to caregiving and ageing and we include information relevant to different cultural, religious, and social contexts to cater to a broad audience.

4. Privacy, Confidentiality and Transparency 

Where we share the personal stories of people and families who are on the care journey we will always obtain full consent before using these stories, photos, or information. We also implement robust security measures to protect user data and maintain confidentiality.

At times we may recommend services and products based on our editorial team’s rigorous review process and we will clearly disclose any potential conflicts of interest, sponsorships, or partnerships that may influence the content. We clearly distinguish between editorial content and advertisements.

5. Feedback and Corrections

We provide a clear mechanism for users to submit feedback, suggestions, or corrections to improve the content. We promptly address and rectify any inaccuracies or errors found in published articles.

Our editorial process – why you can trust Sweet Pea

Sweet Pea’s mission is to empower families on their care journey – the articles and advice we provide are often the starting point. That’s why our journalist-led team and expert clinical and care review panel work together to produce the very highest quality information regarding elderly care and social care in the UK. 

We have built an editorial policy that we know you can trust, and we WANT to hear from you if you think we can do better or are missing vital information. 

If you have any questions or comments about the accuracy of our articles please do reach out to us on our contact page.

Thank you.

The Sweet Pea Editorial Team