You want to be there for your loved one, so do we

Every family should be connected to the care they need, when they need it, so their loved ones can live with dignity and independence. Our technology will make this possible.

Inspired by families

Our founding team have been fortunate enough to know the love and friendship of Grandparents long into adult life – and the very special nature of these relationships.

Great care made this possible. The care of family members, and the care of professionals.

That’s why our mission now is to reimagine support for all older people and use technology to put the care of your loved one at your fingertips.

100 not out: Gemma's grandad George marks his century in style

Compassion for all

We believe that every person has the right to live their later years with dignity and respect.

We want to lessen the stress of finding and organising care, so families can concentrate on what matters most – spending quality time with the people they love.

For us this epitomises compassion for all, bodhicitta, the Buddhist concept of a compassionate mind, that combines wisdom and compassion to help all sentient beings.

Compassion for all

Our Team

At Sweet Pea we want to reimagine how people find and interact with the care they need for their loved ones

Our team has more than 30 years’ experience working with many of the UK’s leading social care providers.

We know what quality, personalised care looks like – and we want to make it accessible to everyone.

We are driven to demystify, educate, connect and remove the jargon around later life care. It shouldn’t be a challenge or a struggle.

Technology is changing almost every area of our lives, and at Sweet Pea we use tech to do the most human thing of all – care.

Gemma Clay
Founder & CEO

Gemma is on a mission to ensure that every family is connected to the care they need, when they need it. Having worked in social care for more than 20 years, starting out as a support worker, and laterally as a Director of healthcare communications agency, Arc Seven, she knows the challenges families face day in, day out. Add to this a PhD in Anthropology and you've got a people person who loves...people!

Victoria Fuller
Chief Product Officer

Victoria gets stuff built, and has led product development and implementation teams at major UK corporations Aviva, Merkle | DBG and May Gurney. As Sweet Pea’s Chief Product Officer Victoria specialises in the development and implementation of end-to-end software solutions from discovery to benefits realisation. In other words - she takes a problem and delivers a solution.

Alistair Clay

Healthcare communications expert Alistair has worked alongside some of the country's best care providers for the last 15 years helping them to support residents, and their families. And having grown up on his Grandad's wartime memories he's passionate about what we can all learn from truly listening to older people. He is also the founder of Arc Seven, one of the UK's leading health and social care communications agencies and a former journalist.

Vlad Shchehlov

A gifted software developer and mathematician with a love of UI, Vlad enjoys using coding and problem solving to help find solutions to the challenges facing our older population. A computer science graduate from Kyiv Polytechnic Institute (KPI), one of the largest technical institutes in Europe.

Esme Davies
Customer Success

Esme is a talented social care marketing specialist with an extensive knowledge of the issues affecting older people and their families. Esme crafts marketing content to engage and educate. An English literature graduate (First) from the University of Bristol.

Sweet Pea team